Are you a small business owner and want to know what are the best small business marketing software that can help your business manage leads and contacts?
There is much small business marketing software that can take much of the workload off your hands, incorporating automation and analytics. One of the graces of digital marketing is that it levels the playing field for smaller businesses and independent entrepreneurs by putting software at their fingertips that allows them to plan and execute marketing strategies at a professional level.
In this post, we’ll review the top small business marketing software to help you find the right one for your organization.
List of 7 small business marketing software
If you’re ready to take the leap into small business marketing software, this software is a must to reach the right audiences for your brand, create relevant content, and motivate potential customers to buy.
HubSpot’s CRM is a very easy-to-use tool. With it, you can save the time you previously spent on routine tasks. Thus, you will never have to update reports or analyze the performance of your team manually, which gives you the opportunity to focus your time on the activities that really matter.
Additionally, you will be able to have total visibility of your sales pipeline in real-time, through an organized panel. Thanks to the detailed reports on the activity of your sales team, the productivity, and the performance of each member of your sales force, you will always know the performance of your team and have all the information you need to make the right decisions that guide you when success.
No matter how big or small your business is, email marketing should definitely be a part of your overall strategy. When a customer signs up for your mailing list, they are inviting you directly to their inbox.
To get started, you need a service that allows you to capture emails, manage your lists, send automatic or scheduled emails, and analyze engagement.
Mailchimp is an ideal option if you’re just starting out or have a small business. Mailchimp’s basic service is free until your list reaches 2,000 subscribers, and it offers the core functionality you need without making managing your email marketing too complex.
You need visuals to keep your audience engaged. For example, using quality photos to keep your readers engaged, generating compelling charts, visualizing complex data with colorful charts, and creating infographics.
To help with this is Canva, a tool that continues to evolve, offering more graphic design tools and templates: social networks, infographics, business cards, e-books, and everything you need.
Canva’s free templates are really useful. Most importantly, you don’t need graphic design experience to create high-quality graphics, as it provides a wide range of photo editing options, color palettes, font schemes, effects, and custom image sizes.
eSputnik is an omnichannel marketing automation software designed to help B2C and eCommerce businesses increase their ROI, increase conversions, and improve customer retention through timely and relevant communications at scale.
eSputnik offers a comprehensive set of features that enables online retailers of any size to engage with their customers in the most meaningful and effective way.
The list of benefits includes a convenient coding-free email template editor, versatile marketing automation capabilities, and actionable analytics reports. Beyond email, eSputnik allows its clients to reach their subscribers through SMS, instant messaging, and push notifications. It also comes with many other features and the subscription prices are reasonable.
There is no doubt: that to be competitive you must have a presence on social networks. Admittedly, it is time-consuming to manage networks for marketing purposes, but fortunately, you have digital marketing tools available to reduce this time inefficiency, like Hootsuite.
This tool provides a central management platform for all your social networks and allows you to schedule posts in advance so you can have all your content ready for the next few days or months in one sitting.
You also get advanced reporting tools to see which of your campaigns are performing the most and use this data to calculate ROI.
Hootsuite also offers tools to promote your social media posts through the platform.
By using this CRM, you can find the best sales leads, based on buying signals and behavior; manage the flow of sales, overall by tracking the progress of your deals; assign tasks and send automated emails. Freshsales also helps remove bottlenecks in the sales process, open up more business opportunities, and build customer loyalty.
This platform includes many features to help small businesses, such as:
- Lead scoring to prioritize leads and drive sales.
- Visual sales pipeline, with drag and drop navigation, to identify business opportunities
- Automatic lead assignments.
- Integration of mobile applications to manage your business on the go.
With this tool, it’s easy to see which projects are in progress, which tasks are finished, and where the bottlenecks are. It also allows project managers to see which workers are overworked or underworked, balance workloads, and eliminate any misunderstandings or confusion.
Additional features include:
- Full customization according to your needs.
- Features focused on productivity and efficiency.
- Flawless collaboration with clients and team.
We hope this roundup of the best small business marketing software will help you decide which one works best for your organization. Finding the best small business marketing software requires some comparison and analysis.
Small business marketing software offers many real benefits for your startup from identifying pain points to expanding the reach of your target audience. They can assist you to achieve insights to make better management findings. When customer data is meaningfully organized and analyzed, companies can better understand their customers’ buying behavior and, ultimately, their market.